By the 1880s the electrical telegraph system, that began to be deployed in the 1840s, had been adapted to the distribution of stock exchange prices. Ticker tape machines provided a continuous stream of quotes printed on paper tape at about one character per second (whence the “ticking” noise).
Access to actual trading on the stock exchange was expensive and limited to those with substantial assets, but people of lesser means wanted to speculate. So the “bucket shop” came about. The bucket shop provided a means for customers to bet on the fluctuations of stock prices, as shown by the ticker tape, without the expense and delays of actual trading. However, the business practices of the bucket shops made it very difficult to succeed, but not impossible, as shown by famous speculator Jesse “Larry” Livermore who made his first $1,000 at age fifteen (1892).
The terms of trade varied among bucket shops, but they typically offered margin trading schemes to customers, with leverage ratios as extreme as 100:1 (a deposit of $1 cash would permit the client to “buy” $100 in stock). Since the trades were illusory and not settled in the real market, the shop likewise made no real margin loans, but did collect interest in cash from the client. The client could easily imagine that he had been loaned a great sum of capital (in fact an illusion) for a small cash deposit and interest payment.
To further tilt possible outcomes in their favor, most bucket shops also refused to make margin calls. The elimination of margin calls was portrayed as a benefit and convenience to the client, who would not be burdened by the possibility of an additional cash demand, and touted as a feature unavailable from genuine brokerages. This actually made the client more vulnerable to a heightened risk of ruin, with the losses flowing entirely to the bucket shop. In this situation, if the stock price should fall even momentarily to the limit of the client’s margin (highly likely with thin, highly leveraged margins in volatile markets), the client instantly forfeits the entire cash investment to the shop’s account.
Margin trading theoretically gives speculators amplified gains, but trading in a bucket shop exposes traders to small market manipulations due to the shop’s agency. In a form of what is now considered illegal front running and self-dealing, a bucket shop holding a large position on a stock, and knowing a client’s vulnerable margin, might sell the stock on the real stock exchange, causing the price on the ticker tape to momentarily move down enough to exhaust the client’s margins. Through its opportunistic actions, the bucket shop thereby gains 100% of the client’s investment.
Today, “bucketing” is illegal. However, the Robinhood brokerage which has attracted so many small traders has retained many of the features of the bucket shops. Robinhood attracts the young and naive using video game and slot machine ideas. Instead of putting the trade “in the bucket”, it sells the orders to high-speed traders. To complete the model, Citadel, the largest of these has just been slapped on the wrist and fined for front-running and failing to display customer orders. Sound familiar?