Ad Blockers

There’s a fuss being made by the advertising industry about the increasing use of ad blockers. The industry is, to say the least, being disingenuous.

I run into sites that say I’m running an ad blocker. But I’m not blocking ads. I’m blocking trackers – third party cookies, for example – which are an entirely different thing. I don’t object to advertising, especially on free sites. I do object to using the ads as a stalking horse for data collection about my browsing habits. Arguably, the advertisers are all about the data collection – the ads themselves are incidental.

Turn off the tracking and just show me ads and I won’t object. And don’t lie about what you’re doing.

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